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經濟學人:忽悠郎中:權健倒臺背后(1)

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China

《中國》版塊

Health products

保健品
Spin doctors
忽悠郎中
A scandal surrounds a big seller of traditional medicine. How much is local government to blame?
一家傳統醫藥的大經銷商生出一樁丑聞。地方政府應該承擔多少責任?
The fake advertisement was uncommonly cruel. Zhou Erli, a farmer from Inner Mongolia, first noticed it gaining popularity online when his four-year-old daughter, sick with cancer, was in intensive care. His girl was smiling in a photograph being circulated by Quanjian, a big health-products company. The ad claimed she had fully returned to health after taking the firm’s miraculous herbal remedies.
虛假廣告異常殘忍。來自內蒙古的農民周二力第一次注意到這個詞在網上越來越受歡迎是在他四歲的女兒患癌癥住院期間。在一家大型保健品公司“權健”流傳的照片中,他的女兒面帶微笑。廣告聲稱,在服用了該公司神奇的草藥后,她已經完全恢復了健康。

Dingxiang Doctor.jpg

In fact, says Mr Zhou, bosses at Quanjian had told him to take his daughter off her chemotherapy treatment at a state-run children’s hospital in Beijing. They had offered what they assured him was a potent new cure: a drink made of jujube powder and gromwell-root oil. He had spent 5,000 yuan ($800) on it. But his daughter’s cancer had spread. In 2015, after the ad appeared, Mr Zhou filed a lawsuit alleging that the company had duped him, but the court dismissed his case for lack of evidence. Little Zhou Yang died a few months later.

周表示,事實上,權健的老板曾告訴他,讓他的女兒停止在北京一家公立兒童醫院接受化療。他們向他提供了一種保證有效的新療法:一種由棗粉和藥用紫草油制成的飲料。他花了5000元(800美元)購買。但女兒的癌癥已經擴散。2015年,該廣告出現后,周提起訴訟,稱該公司欺騙了他,但法院以證據不足為由駁回了他的訴訟。幾個月后,小周洋病逝。
Her story might have ended there, had it not been taken up by a popular online myth-busting forum, Dingxiang Doctor. In late December, in an article that went viral, the website took aim at Quanjian, which it said had been taking in billions of yuan from annual sales. It had investments in football and equestrian clubs, cosmetics, banking, insurance and hotels. The article said the firm had earned huge profits by swindling patients. It accused Quanjian’s founder and boss, Shu Yuhui, of running the company like an illegal pyramid scheme. Quanjian’s salespeople, Dingxiang Doctor said, made money mainly by corralling new ones to join, earning commission on their sales too.
如果不是丁香醫生的出現,她的故事可能就到這里結束了,丁香醫生是一個很受歡迎的在線辟謠論壇。去年12月底,在一篇迅速走紅的文章中,丁香醫生將矛頭對準了權健,稱其每年的銷售額高達數十億元,用來投資足球和馬術俱樂部、化妝品、銀行、保險和酒店。文章稱,該公司通過欺騙病人賺取了巨額利潤。它指責權健的創始人兼老板舒玉輝像非法傳銷一樣經營公司。丁香醫生稱,權健的銷售人員主要是通過召集新成員加入來賺錢的,同時也能從銷售中獲得提成。

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重點單詞   查看全部解釋    
viral ['vairəl]

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adj. 濾過性毒菌的,濾過性毒菌引起的

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pyramid ['pirəmid]

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n. 金字塔
vi. 急速增加
vt

 
evidence ['evidəns]

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n. 根據,證據
v. 證實,證明

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popularity [.pɔpju'læriti]

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n. 普及,流行,名望,受歡迎

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popular ['pɔpjulə]

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adj. 流行的,大眾的,通俗的,受歡迎的

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spin [spin]

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v. (使)旋轉,疾馳,紡織,結網,眩暈
n.

 
illegal [i'li:gəl]

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adj. 不合法的,非法的
n. 非法移民

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blame [bleim]

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n. 過失,責備
vt. 把 ... 歸咎于,

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powder ['paudə]

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n. 粉,粉末,細雪,火藥
vt. 灑粉于,使

 
assured [ə'ʃuəd]

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adj. 確實的,保障的,有自信的 動詞assure的過

 
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