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京東聯合谷歌尋找國內消費領域AR創新應用

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Chinese leading online retailer JD.com has partnered with Google's augmented reality (AR) building platform ARCore to kick off an international competition in China on Tuesday, which will gather global developers to compete in creating innovative AR applications for the retail industry.

周二,我國領先在線零售商京東聯合谷歌的增強現實(AR)構建平臺Arcore在國內舉行一場國際大賽,全球開發商將匯聚于此,競相開發應用于零售的創新型AR應用程序。

The competition, titled the JD-AR and ARCore by Google Innovative Consumer Application Competition, aims to explore how AR can be used to attract and retain both online and offline customers, and to optimize omnichannel targeted marketing in different retail scenarios, JD.com said in a public statement.

京東在一份公開聲明中表示,這次名為JD-AR和谷歌ARcore的創新消費者應用大賽旨在探討如何利用AR來吸引并留存線上和線下的客戶,同時優化不同零售場景下的全方位定向營銷。

京東聯合谷歌尋找國內消費領域AR創新應用.png

Applications for the contest can be submitted from April 2 to May 25.

比賽的報名日期為4月2日至5月25日。

In their applications, developers are required to solve real-life problems put forth by the competition's partner brands, including US multinational retail corporation Walmart, US infant formula manufacturer Mead Johnson, and JD.com's retail experience shops.

在報名時,開發者們(參賽者)被要求解決大賽合作品牌提出的實際問題,這些合作品牌包括美國跨國零售企業沃爾瑪、美國嬰兒配方奶粉制造商美贊臣和京東的零售體驗店。

Top teams are eligible for investments in their projects by venture capitals, as well as membership in the JD-AR Alliance, which provides resources and standards for AR technology development, certification from ARCore, exposure to investors and brands, and the opportunity to have their solutions implemented into JD's applications.

前幾名將有資格獲得對其項目的風險投資和JD-AR聯盟會員(該聯盟為AR技術開發提供資源和標準)、Arcore認證、接觸投資者和合作方,以及將其解決方案應用于JD應用程序的機會。

"JD is pleased to partner with ARCore by Google to connect the world's most talented AR developers with leading retail brands to develop new, innovative solutions," said Tony Tan, head of AR/VR at JD.com.

京東AR/VR技術部門負責人Tony Tan表示:“京東很高興能與谷歌ARcore平臺合作,將全球最有能力的AR開發商和領先零售品牌聯系起來,以開發新的創新解決方案。”

Carrie Shiung, Google AR/VR China Country Lead, also said the collaboration with JD.com would help expand the company's presence in the dynamic Chinese market.

谷歌中國AR/VR技術部門負責人Carrie Shiung也表示,中國市場活躍,與京東合作將有助于加大谷歌在中國的市場。

"China is increasingly becoming a world leader in advanced fields such as AR, and this competition will allow us to discover new talent in the growing AR industry," Shiung said.

Carrie Shiung表示,“中國正日益成為全球AR等先進科技領域領導者,AR行業不斷發展,此大賽可以讓我們挖掘行業人才。”

First launched in February 2018, ARCore is Google's platform for developers to build AR apps that can understand various environments and place objects and information in them.

谷歌Arcore平臺初創于2018年2月,該平臺的開發商可借助其構建AR應用程序,這些程序可理解各種環境,還可以在內部存儲對象和信息。

Last year, Google invested 550 million dollars in JD.com as part of a strategic partnership.

去年,作為戰略伙伴關系的一部分,谷歌向京東注資5.5億美元。

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